We’ve mentioned that the topic you choose has to not only be of interest to you, but also have widespread appeal. This is the marketability factor. You will have to be able to make your product interesting and attractive to buyers. So you’ll need a subject that a broad audience can relate to.
How can you tell if your topic will interest enough buyers to make your autoresponder campaign successful? The following quiz will help you determine the marketability factor for your product.
Your personal interests and areas of expertise
People who like their jobs are happier. Their enthusiasm spills over into their work, and they often find themselves receiving promotions or raises and attracting customers without even trying.
If you’re comfortable talking about your product, and you are passionate about the subject, your confidence will permeate every area of your autoresponder program. You will receive unsolicited comments from buyers who are pleased with your service. You’ll be able to build consumer trust because people will know that you endorse your product 100 percent.
One aspect of developing your personal interest in a topic is to actually use the information you’re offering yourself. That way, when you discuss the benefits of buying your product, you’ll be able to get personal about the experience.
Another important part of choosing your topic is identifying your area of expertise. This doesn’t mean you have to be an “expert.” It just means that it will be far easier for you to sell a product you know a lot about—and far easier for buyers to part with their hard-earned money when they know they are purchasing from a knowledgeable source. Think you don’t have an area of expertise? You may know more than you think you know. The topics you’re familiar with don’t have to come from a job or college courses.
Take the following quiz to help you determine your hidden interests and expertise, or develop and hone in on the areas you already know you’re interested in.
If you’re comfortable talking about your product, and you are passionate about the subject, your confidence will permeate every area of your autoresponder program. You will receive unsolicited comments from buyers who are pleased with your service. You’ll be able to build consumer trust because people will know that you endorse your product 100 percent.
One aspect of developing your personal interest in a topic is to actually use the information you’re offering yourself. That way, when you discuss the benefits of buying your product, you’ll be able to get personal about the experience.
Another important part of choosing your topic is identifying your area of expertise. This doesn’t mean you have to be an “expert.” It just means that it will be far easier for you to sell a product you know a lot about—and far easier for buyers to part with their hard-earned money when they know they are purchasing from a knowledgeable source. Think you don’t have an area of expertise? You may know more than you think you know. The topics you’re familiar with don’t have to come from a job or college courses.
Take the following quiz to help you determine your hidden interests and expertise, or develop and hone in on the areas you already know you’re interested in.
PICK A TOPIC
To make money with autoresponders, you need a product. Most of the time, the product you’re selling is information: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program. Your topic must be something that appeals to a wide audience—you could have the world’s best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be limited (to put it nicely). On the other hand, if your book or product tells people how to make five hundred dollars a minute—well, you might have quite a few potential buyers.
Also, your topic must be an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you’re selling. This builds trust and sales.
In this chapter we’ll talk about how to choose a topic that covers both these areas: widespread appeal, and your personal interest or expertise to back it up.
Also, your topic must be an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you’re selling. This builds trust and sales.
In this chapter we’ll talk about how to choose a topic that covers both these areas: widespread appeal, and your personal interest or expertise to back it up.
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